Gay marriage group puts out new ad
Author: Kevin Robillard
Publication Date: March 22, 2013
A national coalition backing same-sex marriage is releasing a new ad Friday, leading into next week’s Supreme Court debates on the Defense of Marriage Act and California’s Proposition 8.
The $150,000 ad buy is the latest step in a $1 million campaign. The ads will be broadcast on stations in Washington, D.C., including the Sunday political talk shows and will air throughout next week on national cable.
“A growing majority of Americans have come to believe it’s time to allow marriage for gay and lesbian couples. Here’s why,” the ad from the Respect for Marriage Coalition begins. The ad features regular Americans talking about their gay and lesbian relatives and friends. The ad ends with the line, “It’s time to give gay and lesbian couples the freedom to marry.”
The ad hopes to capitalize on growing momentum for gay marriage. In the past week, both Sen. Rob Portman (R-Ohio) and former Secretary of State Hillary Clinton have announced their support for gay nuptials, and a Washington Post/ABC poll released this week found 58 percent of Americans support gay marriage, a dramatic reversal from a decade ago.
“We want to support our daughter,” Holly Mak, who is featured in the ad alongside her husband, Marc Hersh, told POLITICO. “We adore her. And if she wants to get married, she should have the same protections we have as a heterosexual couple.”
The ad taps into a major reason for increase support for gay marriage: the experience of knowing gay people. Portman announced his support after his son came out of to him two years ago. A Pew Research Center poll conducted this week found 14 percent of Americans had changed their minds about gay marriage, and 32 percent of those said it was because they knew someone who was gay.